extreme haste

Phew! I mean... I have been really busy with school. Our class is going to participate in the biggest international textile fair, Heimtextil , in Frankfurt next January (!).

Go check out our project blog and have a look at what it's all about. We are on Facebook too! :)

Johanna's new logo

Johanna Karttunen is a gifted photographer, currtently based here in Helsinki. She is a wizard on picturing space with details, and she's also one of the owners at Olo-huone vintage store. She is available for interior photoshoots - and she's very passionate about that, too. :) Here is the logo that I designed for Johanna.

by the way, it's open

www.astubutiikkiin.fi

upgrade

I decided to give my logo a refreshing touch! The turquoise element is now history and instead there's a small swirl-thingy reaching to the heights. Can also be considered as tentacles... I hope you like the new look. :)

astubutiikkiin.fi launch event!

14th August we will celebrate astubutiikkiin.fi at Bock's house! The launch event will take place in the heart of Helsinki, Tori Quarters. You will also have a chance to buy some fine Finnish design- and handicraft products - straight from the manufacturers who have decided to take part in the astubutiikkiin.fi -portal.

Here are some examples of how we look on the Internet right now.

www.torikorttelit.fi

astubutiikkiin.fi Facebook page

Down here is the current Facebook cover pic separately, and after that a flyer, which I also made recently.

astubutiikkiin.fi has also been seen here:

deski.fi
kauppalehti.fi
+ various blogs

The launching day will start with a briefing for the media and after that at 15 pm the doors will be open to the public. I'm very much looking forward to this event, welcome along!

done - and more to come...

Here's for you to see the outcome of the business cards I designed some while ago for Mari at astubutiikkiin.fi. The whole portal project is still going on and I am superlatively happy to have a role in it.

Aalto 'zine' 2013

As before, I'm going to post pictures of my admission assignment. This year there needs to be only one for me. After all, I am in the middle of design studies right now - so who's that crazy bitch who wants to do all that rumba once again?

Here it is, my tabloid size 'zine' called AMANDATORY, neatly documented.

I also made a (very yellow) two-sided A3 poster with infographics to make a clarified impression of myself. Read the texts by clicking the pictures.

All images © Amanda Halonen

graphics for astubutiikkiin.fi

Here we have some new images for the upcoming portal. The following illustrations and infographics are meant for marketing.

In the images on the left the principles are visualized from the company's / manufacturer's point of view, and in the images on the right side from the customer's / consumer's point of view.

Click for a closer look.

It's nice to see the positive changes now that people's attention has increased towards the concept of the portal. The astubutiikkiin.fi Facebook page is also leisurely getting more and more likes. That feels good.

For my international readers there's a lot to guess in these pictures - Finnish language is rather hard to understand. :D

I hope you like these as much as the customer does. All in all, I am really grateful to be a part of this. Thank you / kiitos, Mari.

The images have also been posted to the Astu Butiikkiin -blog:

http://astubutiikkiin.blogspot.fi/

Astu Butiikkiin!

Here are the first results of the corporate identity design that I have been doing for Astu Butiikkiin! -web portal.

The portal is not only a showroom for small business companies that sell unique native design products (interior / clothing / accessories), but also a place where the customer can easily browse through and compare different products - all at one place. The actual transaction is completed in the manufacturer's own online shop. The portal is meant to open at fall 2013.

At this point we have made decisions for the logo, blog header and Facebook cover picture. Here they are!

Up here: logo and blog header

The idea for my design took shape of good old foundation stones on what buildings used to be built on - a hint of traditional craftsmanship. The highlight color is chosen to be fresh green, since the business idea is new. Also the customer can make great discoveries among the multiplicity of all products. There is a feeling of pixelation and operating online, too.

Down here: Facebook cover picture in action

Ja tällä kertaa myös tiivistelmä suomeksi. :)

Olen työstänyt yritysilmettä Astu Butiikkiin! -verkkoportaalille. Portaalin on tarkoitus avata ovensa syksyllä 2013. Ideana on, että kotimaiset pienyritykset saavat tuotteitaan näkyville, ja Suomessa valmistettuja design-tuotteita etsivät asiakkaat voivat löytää ja vertailla tuotteita kootusti yhdellä sivustolla. Itse ostotapahtuma hoituu valmistajan verkkokaupassa.

Olemme nyt tehneet päätöksen logosta sekä blogin ja Facebookin kansikuvista. Ulkoasu logolle ja graafisille elementeille sai kimmokkeen perinteisestä kivijalkamyymäläideasta - traditiota ja ammattitaitoa. Portaalista löytyy myös tiedot lähimpien kivijalkamyymälöiden sijainnista.

Korostusväriksi valittiin raikas vihreä, sillä liikeidea on uusi. Lisäksi tuotteiden joukosta voi asiakas tehdä uusia ihania löytöjä. Fiiliksessä on mukana myös pikselimäistä rakeisuutta, sillä kyseessä on verkkoportaali ja koko homma tapahtuu netissä.

Tällaisissa ajatuksissa jatkamme eteenpäin. :)

creativity is required

Right now I'm being busy with an interesting project called "Astu Butiikkiin!". I'm in the middle of a logo design process and there's a Facebook cover pic + blog header yet to come - as well as business card layout and some infographics for marketing. Stay tuned. ;)

I'm actually very much loving these hectic days!

yes

© Amanda Halonen

Yes. Yesterday. Hopefully the final time I took the admission assignments to Aalto University / Taik - applying to graphic design bachelor's programme. I'm happy to be studying textile design right now, but the previous success in the entrance exam still gives me courage.

So let's try it.